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Athleisure fashion is a 2010 creation, which despite early doubts about its longevity, has retained its prominence within the garment industry.
Athleisure fashion is a 2010 creation, which despite early doubts about its longevity, has retained its prominence within the garment industry.
The catchy portmanteau of 'athletic' and 'leisure' sums up this fashion-press frenzy, a craze which involves wearing smart gym gear recreationally. Ten years on and it's still popular, becoming somewhat of a new norm in some circles.
Dress codes have certainly loosened up, something which has helped this clothing approach survive the test of time. As such an integral component of menswear, if this style suits your aspirations, it's worth getting a grip on some of the brands doing athleisure best.
Here are some great labels on the market which have made a name blending sportswear and casual wear for every trendy man.
Y-3 has been ahead of the curve for some time, entering the game as a futuristic apparel brand set to take the fashion world by storm.
It has followed these intentions, as one of the first sportswear lines to prioritize fashion, not simply rely on functionality. Y-3 is the offspring of Adidas and Japanese designer Yohji Yamamoto, an ongoing collaborative project which is arguably one of the first athleisure brands to establish success.
Y-3 marries minimalism and futurism, formulating a trademark blend that has resonated with wearers since its inception.
A luxurious interpretation of high-performance sportswear, Castore is an in-demand line that has attracted many contemporaries over time. Some notable names have expressed interest in the brand, including Tennis legend Andy Murray becoming a shareholder of the company.
Castore can be viewed as a slightly more upmarket version of Nike or Adidas, though this is in no way meant to slander two of the most notable brands on the planet.
It was founded by Tom and Phil Beahon, who created clothing that looks sleek while functioning equally well in sporting contexts. This creates the perfect complement of qualities and attributes, marrying comfort, style, and practicality effortlessly.
When talking about quality, Sunspel gives rival brands a serious run for their money. This British brand has been making waves in the apparel world for a while, creating some stunning luxury wardrobe staples which have transcended fashion.
Selling everything from loopback sweatshirts to jogging bottoms, Sunspel cemented its position as a basic brand with exceptional style. If it's weighty fabrics you're after, rooted in a 'less is more' design imprint, these made-in-England garments are probably right down your street.
Rugged construction and signature fabrics are at the forefront of the Reigning Champ athleisure movement. A brand that has been making waves as one of a few select brands with its own cut-and-sew factories.
The company's design expertise has attracted the attention of huge names like Adidas, Converse, New Era, Asics, and more. CEO Craig Atkinson was once a key contributor to some of the largest labels on the planet, so has been able to leverage years of expertise to create the highly appealing Reigning Champ.
For athletic gear with credible streetwear credentials, it doesn't get much better than Reigning Champ.
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